Graphic designing is a kind of visual communication that makes use of a word, symbol, or any visual item and designs it in a way to communicate the underlying message of the design to the public. Graphics designs might be created by grouping together visual images, texts, words, shape of different sizes, color combinations, layouts, lines, and dot patterns.
A graphic designer plays with these elements in a productive way so as to convey the philosophy and idea of its client effectively to the target audience. A graphic designer actually gives life to a client’s concept. He creates graphic designs that are truly reflective of the client’s product, brand or business. There are various things to be kept in mind while designing a masterpiece of graphical art. Designers are well trained to manipulate various items and elements of a design to make them look visually appealing to the viewers. If you are interested in learning graphic designing, first of all you should have a firm grip on the factors, rules, principles and elements of graphic designing that combine together to create spectacular designs. Then you must be aware of problems and flaws that should be avoided when creating a design.
Problems to avoid when creating designs
Tombstoning
Do not put parallel lines, items, or objects in adjacent columns. Tombstoning confuse your audience about which part should be viewed first.
Unnecessary spaces
Leaving unnecessary spaces just to complete the design is a bad habit that must be avoided. Empty spaces in words, title or graphical element can spoil the look of the design.
Crowded columns
Putting text columns together in congested locations creates immense mess on a page. Leave sufficient empty space at the sides of the columns to make the layout more clear and understandable.
Bold headings
Headings and text should be clearly distinguished. Headings and titles should be kept bold with a larger font size to make them clearly separate from the rest of the content.
Underlining
Underlined words, elements and text create difficulty in comprehension. Because underlined words mislead readers to click on them as they will it contains a link. If you want to emphasize some parts, use bold titles, italicize them, but not underlining.
Floating titles and headings
Make sure that the heading, subheadings, and titles are near the text. Floating headings confuse the viewers in determining that which heading introduce which text. Related title and body parts should never be separated.
Tips to bear in mind
Equal space
Try to create consistency in your design. Create a balance. Leave equal space between every element in a design. Adequate spacing creates a rhythm and makes the design flow in a smooth manner. Unequal spacing between headings, text, and visual elements distort the meaning and idea behind the design. Of course you can leave different sized spacing, but even that should be kept consistent.
Place the logos carefully
Quite often, the address, contact information, copy write details, and logos are placed in different locations that makes the information very difficult to view and read. The information mentioned above should come along with the logo, which should be placed even before plotting the design so that one can have a clear idea about how to place the design in a way that does not get squeezed with the information.